The 2026 State of AI in Marketing Survey

How are marketing leaders really using AI? Help us map how real teams use AI day-to-day. 5-minute survey. Fully anonymous.

Email*

How often do you or your marketing team use AI tools?*

Daily

Occasionally

Experimenting

Not yet

What stage best describes your organization’s AI adoption?*

Early exploration (pilots)

Partial integration (some workflows)

Full integration (daily operations)

Not adopted

Who drives AI adoption in your company?*

Individual team members

Marketing leadership

Executive leadership

Nobody / unstructured

What’s the main reason your team uses AI?*

Save time or reduce cost

Improve creative quality

Test ideas faster

Competitive pressure

Leadership optics

Have you measured the ROI of AI adoption?*

Yes, proven measurable ROI

Some anecdotal improvement

No measurement

Unsure

How confident are you that AI has improved performance?*

Very confident

Somewhat confident

Neutral

Slight improvement only

Not at all confident

How do you currently track AI’s performance?*

Time saved

Cost reduction

Engagement/conversion lift

Quality improvement

Not tracked

Which phrase best describes your company’s AI strategy?*

Transformative (long-term strategy)

Experimental (testing tools)

Cosmetic (PR optics)

None

What % of your 2025 marketing budget goes to AI?*

0–5%

6–10%

11–25%

26%+

Unsure

How often is AI discussed in leadership or team meetings?*

Daily

Weekly

Monthly

Occasionally

Rarely / never

Since adopting AI, how has your own workload changed?*

Decreased significantly

Decreased slightly

No change

Increased (more review work)

Increased significantly

Who in your team uses AI most frequently?*

Senior leadership

Mid-level managers

Specialists / executors

Entry-level staff

Nobody consistently

Since adopting AI, how has your team size changed?*

Decreased significantly

Decreased slightly

No change

Increased

How much human review does AI-generated work require before approval?*

None — fully autonomous

Minimal

Moderate

Heavy — most outputs reworked

Has AI reduced or increased the number of approval steps in your workflow?*

Reduced

No change

Increased

How has AI changed where you spend your time?*

More time on strategy

More time on management / review

More time on production

No major change

Who currently owns AI implementation inside your organization?*

Marketing team

IT / Data team

Executive leadership

Shared responsibility

No clear owner

Overall, has AI made your marketing organization more productive?*

Yes, we are significantly more productive

Yes, we are slightly more productive

No noticeable change

Not really, we are slightly less productive

No, we are significantly less productive

Since introducing AI, how would you describe your team’s creative output?*

More original and distinctive

About the same

Less original / more generic

Unsure

Since adopting AI, how has your own confidence in your creative skills changed?*

Increased — AI makes me better

No change

Decreased — I feel less creative

Decreased — I feel replaceable

Which best describes AI’s role in your creative process?*

A creative collaborator

A productivity shortcut

A necessary tool for speed

A threat to originality

What best describes your current role?*

CMO / VP of Marketing

Head of Marketing / Director

Marketing Manager / Specialist

Agency Founder / Partner

Marketing consultant / Other creative professional

Not a marketer

What type of organization do you work for?*

B2B company

B2C / D2C brand

Marketing / creative agency

Consultancy / freelance

Other

Approximate company size:*

1-10 employees

11-50

51–200

201–1000

1000+

Where are you based?*

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

What’s your primary industry?*

Tech / SaaS

Consumer / Retail / E-commerce

Media / Advertising

Finance / Professional Services

Other