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Dive into a collection of past posts and rediscover timeless content.

Saturday Edition

Building a Taste-Driven Organization

Nov 15, 2025

•

20 min read

Building a Taste-Driven Organization

A Taste Gap In AI Marketing - Part III

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Stop Trying to Be Creative With AI

Nov 14, 2025

•

11 min read

Stop Trying to Be Creative With AI

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Your New Coworker Has an Email Address But No Salary

Nov 13, 2025

•

6 min read

Your New Coworker Has an Email Address But No Salary

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Best Content You Own Is The Content You Forgot About

Nov 12, 2025

•

6 min read

The Best Content You Own Is The Content You Forgot About

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The 6% Problem: Why Most AI Investments Fail

Nov 11, 2025

•

5 min read

The 6% Problem: Why Most AI Investments Fail

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Writer jobs are down 28%. Creative director jobs are fine. Here's why.

Nov 10, 2025

•

6 min read

Writer jobs are down 28%. Creative director jobs are fine. Here's why.

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

How to Train Your Taste Using AI

Nov 8, 2025

•

24 min read

How to Train Your Taste Using AI

A Taste Gap In AI Marketing - Part II

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

ChatGPT-5 Is Terrible at Copywriting

Nov 7, 2025

•

7 min read

ChatGPT-5 Is Terrible at Copywriting

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Why Amazon Wants To Block Perplexity (And What It Means for E-Commerce)

Nov 6, 2025

•

5 min read

Why Amazon Wants To Block Perplexity (And What It Means for E-Commerce)

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The AI bubble will pop. Should you care?

Nov 5, 2025

•

6 min read

The AI bubble will pop. Should you care?

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Stop Talking About AI Video. Go Make One.

Nov 4, 2025

•

6 min read

Stop Talking About AI Video. Go Make One.

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Canva Wants to Replace Your Martech Stack

Nov 3, 2025

•

7 min read

Canva Wants to Replace Your Martech Stack

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

The crisis in taste and why AI might make it worse

Nov 1, 2025

•

29 min read

The crisis in taste and why AI might make it worse

The Taste Gap in AI Marketing - Part I.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Marketers Are Now App Builders, Microsoft Decided

Oct 31, 2025

•

7 min read

Marketers Are Now App Builders, Microsoft Decided

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Real Adobe MAX Story: Your AI, Not Theirs

Oct 30, 2025

•

6 min read

The Real Adobe MAX Story: Your AI, Not Theirs

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

How Vercel Cut Its Sales Team From 10 to 1

Oct 29, 2025

•

6 min read

How Vercel Cut Its Sales Team From 10 to 1

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Marketers Must Think Like Engineers (Sorry)

Oct 28, 2025

•

8 min read

Marketers Must Think Like Engineers (Sorry)

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

WPP Just Built a Platform to Replace Its Own Agencies

Oct 27, 2025

•

6 min read

WPP Just Built a Platform to Replace Its Own Agencies

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

Building the hands of the Internet
LockSimple

Oct 25, 2025

•

5 min read

Building the hands of the Internet

Learn how to build agents with us

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Marketing Hiring Looks Stable. It's Not.

Oct 24, 2025

•

6 min read

Marketing Hiring Looks Stable. It's Not.

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Adobe Built the Right AI Product. Will Anyone Trust Them?

Oct 23, 2025

•

6 min read

Adobe Built the Right AI Product. Will Anyone Trust Them?

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

ChatGPT Atlas: The Browser That Does Things

Oct 22, 2025

•

6 min read

ChatGPT Atlas: The Browser That Does Things

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

If You Can't Brief AI, You Can't Brief Your Team

Oct 21, 2025

•

8 min read

If You Can't Brief AI, You Can't Brief Your Team

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Claude's Matrix Moment

Oct 20, 2025

•

5 min read

Claude's Matrix Moment

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

For a billion dollars more

Oct 18, 2025

•

8 min read

For a billion dollars more

John Wayne meets Sam Altman on Wall Street

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Google Veo 3.1 for marketers
LockSimple

Oct 16, 2025

•

3 min read

Google Veo 3.1 for marketers

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

OpenAI's checkout function is next-level for marketers
LockSimple

Oct 16, 2025

•

3 min read

OpenAI's checkout function is next-level for marketers

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Google’s Gemini 3.0 Pro rumors for marketers
LockSimple

Oct 15, 2025

•

3 min read

Google’s Gemini 3.0 Pro rumors for marketers

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Moral Map of Marketing Automation

Oct 14, 2025

•

14 min read

The Moral Map of Marketing Automation

What can be automated shouldn't always be.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

MrBeast is wrong about AI
LockSimple

Oct 14, 2025

•

4 min read

MrBeast is wrong about AI

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

How AI is changing SEO as we know it
LockSimple

Oct 13, 2025

•

4 min read

How AI is changing SEO as we know it

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

How to Prove AI Marketing ROI Fast

Oct 11, 2025

•

6 min read

How to Prove AI Marketing ROI Fast

The 3A Framework.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

How AI is affecting marketing roles - according to HBR
LockSimple

Oct 10, 2025

•

3 min read

How AI is affecting marketing roles - according to HBR

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Sam Altman's prediction on human creativity
LockSimple

Oct 9, 2025

•

3 min read

Sam Altman's prediction on human creativity

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The End of Linear Marketing

Oct 8, 2025

•

15 min read

The End of Linear Marketing

The marketer’s job isn’t execution, it’s keeping the system in motion.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

ElevenLabs agent builder is a new frontier for marketers
LockSimple

Oct 8, 2025

•

3 min read

ElevenLabs agent builder is a new frontier for marketers

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

How to use ChatGPT Apps for marketing
LockSimple

Oct 7, 2025

•

4 min read

How to use ChatGPT Apps for marketing

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

OpenAI DevDay Edition

Oct 7, 2025

•

5 min read

OpenAI DevDay Edition

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

How OpenAI is using AI internally
LockSimple

Oct 5, 2025

•

3 min read

How OpenAI is using AI internally

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

How to make every marketing campaign compound with AI

Oct 4, 2025

•

5 min read

How to make every marketing campaign compound with AI

Turn your campaigns into compounding assets

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Why Perplexity's Comet is fantastic for marketers
LockSimple

Oct 3, 2025

•

2 min read

Why Perplexity's Comet is fantastic for marketers

The one thing you need to know in AI today | AI Ready CMO

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Last 5%

Sep 30, 2025

•

17 min read

The Last 5%

What happens to marketing when AI closes the 5% productivity gap

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

From Freelancers to Agents-as-a-Service

Sep 23, 2025

•

16 min read

From Freelancers to Agents-as-a-Service

The age of bulk freelance creative output is over.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Death of the 10 Blue Links

Sep 16, 2025

•

16 min read

The Death of the 10 Blue Links

Google crowns AI Answers as the new king of search

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Your Brand’s Dumbest Employee Is Now AI

Sep 9, 2025

•

18 min read

Your Brand’s Dumbest Employee Is Now AI

The end of hold music and the future of customer service.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The rebirth of the junior marketer

Sep 2, 2025

•

14 min read

The rebirth of the junior marketer

AI killed the grunt work. CMOs must rebuild the ladder.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

How The Shadow AI Economy Is Hurting You

Aug 26, 2025

•

14 min read

How The Shadow AI Economy Is Hurting You

You can’t fix what you refuse to see.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

1 Script. 10 Mins. 22M Views.

Aug 19, 2025

•

19 min read

1 Script. 10 Mins. 22M Views.

A masterclass on AI marketing

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Welcome To The Future

Aug 12, 2025

•

17 min read

Welcome To The Future

We have arrived at almost peak work efficiency.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Are You AI Augmentable?

Aug 5, 2025

•

16 min read

Are You AI Augmentable?

Your future employability depends on this one mindset shift

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Only 1% of Companies Get AI Right

Jul 29, 2025

•

16 min read

Only 1% of Companies Get AI Right

The rest are just experimenting...

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The $20 Agent Just Had Your Org Chart For Breakfast

Jul 22, 2025

•

14 min read

The $20 Agent Just Had Your Org Chart For Breakfast

The Productivity Flywheel Is Spinning Faster

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

The Last Creative Skill

Jul 19, 2025

•

11 min read

The Last Creative Skill

Taste in the Era of Infinite Creation

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Browser Wars Are Back

Jul 15, 2025

•

20 min read

The Browser Wars Are Back

This Time AI Agents Are in Control.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Messy Middle

Jul 8, 2025

•

16 min read

The Messy Middle

Beyond Hype. Before Infrastructure.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The AI Restructuring Has Begun

Jul 1, 2025

•

15 min read

The AI Restructuring Has Begun

Why marketing teams are being redesigned. Some with humans, some without.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Synthetic Media - from WOW to HOW

Jun 24, 2025

•

16 min read

Synthetic Media - from WOW to HOW

How brands moved from AI demos to AI deployment in their campaigns

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

The Autonomous Leadership Manifesto

Jun 20, 2025

•

9 min read

The Autonomous Leadership Manifesto

A manifesto for the AI-powered future of leadership

Torsten Sandor
Peter Benei
Torsten Sandor, +1

Newsletter

The Taste Gap

Jun 17, 2025

•

16 min read

The Taste Gap

Why creative edge (not AI) will define the next generation of standout brands

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

From Prompt to Pipeline

Jun 10, 2025

•

19 min read

From Prompt to Pipeline

GTM is changing from fast to instant, thanks to AI.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Great Compression

Jun 3, 2025

•

15 min read

The Great Compression

How AI is collapsing the time between insight and action

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

AI Hits the Wall. And Breaks Through It...

May 27, 2025

•

21 min read

AI Hits the Wall. And Breaks Through It...

The week AI moved from experimental to operational, and why the next big advantage isn’t new models, but how you use them.

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

Talk to AI Like a Pro: Make Your Website Agent-Ready in 2025

May 23, 2025

•

10 min read

Talk to AI Like a Pro: Make Your Website Agent-Ready in 2025

The rise of agentic web means your site needs to speak AI.

Torsten Sandor
Peter Benei
Torsten Sandor, +1

Newsletter

The conductor and the orchestra

May 20, 2025

•

21 min read

The conductor and the orchestra

CMOs job: build systems over teams.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

A search for meaning

May 13, 2025

•

20 min read

A search for meaning

AI isn’t just changing work — it’s reshaping how we search, create, and live

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

AI Goes Shopping with a Credit Card

May 6, 2025

•

17 min read

AI Goes Shopping with a Credit Card

Your next customer might not be human — but they’re ready to buy.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The AI that runs your markops

Apr 29, 2025

•

17 min read

The AI that runs your markops

Would you give your logins to an AI? That's not the question anymore.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

AI Collaboration IS a Leadership Skill

Apr 22, 2025

•

16 min read

AI Collaboration IS a Leadership Skill

No more options to hide away from working WITH your new AI coworker

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

It is up to us, leaders

Apr 15, 2025

•

12 min read

It is up to us, leaders

Stanford’s wake-up call, Amazon’s bold moves, and Canva’s power play—what marketers need to know now.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

It is all about humans...

Apr 8, 2025

•

17 min read

It is all about humans...

AI is part of organizations not as a tool but as a team member.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Imagine...

Apr 1, 2025

•

15 min read

Imagine...

ChatGPT is generating images like no model before. And it is not alone.

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

Exploring AI-Driven Product Discovery

Mar 28, 2025

•

5 min read

Exploring AI-Driven Product Discovery

What began as a simple question—"How do AI assistants recommend products?"—led us to profound insights

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

LOL my AI cracked me up

Mar 25, 2025

•

13 min read

LOL my AI cracked me up

AI Is Beating Us at Humor, Empathy, and Creativity. And that is amazing!

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

The 50 Best AI Marketing Tools of 2025: Ranked & Curated

Mar 22, 2025

•

2 min read

The 50 Best AI Marketing Tools of 2025: Ranked & Curated

No fluff, just strategic insights, smart picks, and clear rankings.

Torsten Sandor
Peter Benei
Torsten Sandor, +1

Newsletter

Where is creativity?

Mar 18, 2025

•

12 min read

Where is creativity?

AI can increasingly produce anything creative, from video and text content. But can it be as authentic as a human?

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

AI vendor checklist that helps you to choose the right AI tools

Mar 15, 2025

•

5 min read

AI vendor checklist that helps you to choose the right AI tools

AI sourcing tips for CMOs

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Agent Fever

Mar 13, 2025

•

21 min read

Agent Fever

Until recently, AI often felt distinctly robotic—smart enough, sure, but clearly missing the human touch. That’s changing fast.

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

CMO 2030 | The AI-Ready Marketer

Mar 8, 2025

•

2 min read

CMO 2030 | The AI-Ready Marketer

Surviving and Thriving in the Age of AI

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

It’s all getting very emotional

Mar 6, 2025

•

10 min read

It’s all getting very emotional

Until recently, AI often felt distinctly robotic—smart enough, sure, but clearly missing the human touch. That’s changing fast.

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

Brand Visibility in the Age of AI

Mar 1, 2025

•

2 min read

Brand Visibility in the Age of AI

A detailed guide on how to win the race for AI attention

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Practical AI Revolution

Feb 27, 2025

•

11 min read

The Practical AI Revolution

For a while, AI felt like a collection of flashy demos—cool and impressive, but not always useful in practice. That’s starting to change.

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The Bicycle for the Mind

Feb 19, 2025

•

25 min read

The Bicycle for the Mind

The AI world is changing in an exciting way - it's becoming more natural and human-friendly.

Peter Benei
Torsten Sandor
Peter Benei, +1

Saturday Edition

AI Roadmap 101

Feb 19, 2025

•

34 min read

AI Roadmap 101

A step-by-step guide to creating a winning AI strategy

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

Work, Ads, and Ethics in Flux

Feb 12, 2025

•

8 min read

Work, Ads, and Ethics in Flux

AI is moving beyond automation and into representation

Peter Benei
Torsten Sandor
Peter Benei, +1

Newsletter

The rise of agents, the affordability shift, and next gen AI videos

Feb 6, 2025

•

16 min read

The rise of agents, the affordability shift, and next gen AI videos

AI is no longer optional. Businesses integrating AI into their marketing operations are posed to gain efficiency, cost savings, and competitive advantage.

Torsten Sandor
Peter Benei
Torsten Sandor, +1

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