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ChatGPT and Gemini disagree in one category out of three
And saying "I'm a freelancer" moves one brand from 34% of answers to 90%.
 • Peter Benei and Torsten Sandor
Nobody can prove AI visibility sells anything
Rippling built its own media mix model. Roast went Bayesian. That is the state of the art.
 • Peter Benei and Torsten Sandor
43% of Gen Z stopped buying over an AI ad
72% have already punished a brand for it. Only 8% react positively.
 • Peter Benei and Torsten Sandor
The frontier gap tripled in six months
8.3x the output per user. And the seniority finding is the awkward one.
 • Peter Benei and Torsten Sandor
ChatGPT went from 300 advertisers to 820 in one quarter
Booking, Intuit, Home Depot and L.L.Bean are in. The ad load roughly doubled.
 • Peter Benei and Torsten Sandor
Cuisinart ran the AI ad against its agency ad. The AI won.
Equal spend, same month, real campaign. And the reason it won is not the one you'd guess.
 • Peter Benei and Torsten Sandor
LinkedIn built a button so people can report your posts as slop
And Snapchat stopped recommending AI video even when you disclose it.
 • Peter Benei and Torsten Sandor
Since Sunday, "we used AI" is a disclosure, not a brag
EU AI Act Article 50 is live. The obligation lands on you, not your vendor.
 • Peter Benei and Torsten Sandor
Your Amazon plan is a spreadsheet of keywords and bids
Somebody should probably tell it what happened last week.
 • Peter Benei and Torsten Sandor
Two robots bought a billboard while you were in a standup
The first fully agentic out-of-home buy just ran. No human at the handoff.
 • Peter Benei and Torsten Sandor
Your ad platform can make an ad without asking you
Meta and Google will touch up your creative on their own. Ask Equinox how that goes.
 • Peter Benei and Torsten Sandor
monday.com filed "AI growth" with the SEC, told staff it wasn't about AI
600 jobs, 20% of the company, and two stories that can't both be true.
 • Peter Benei and Torsten Sandor
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AI-Ready CMO
AI-Ready CMO
AI marketing intelligence for CMOs and senior marketers. Career insurance in the AI era.
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