AI-Ready CMO | Peter Benei | Substack

Stanley is writing product copy for a reader that cannot see

Ten years of the best visual marketing in the category, and no sentence saying why.

Aug 21 • Peter Benei and Torsten Sandor

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Recent posts

ChatGPT and Gemini disagree in one category out of three

And saying "I'm a freelancer" moves one brand from 34% of answers to 90%.

Aug 19 • Peter Benei and Torsten Sandor

Nobody can prove AI visibility sells anything

Rippling built its own media mix model. Roast went Bayesian. That is the state of the art.

Aug 18 • Peter Benei and Torsten Sandor

43% of Gen Z stopped buying over an AI ad

72% have already punished a brand for it. Only 8% react positively.

Aug 17 • Peter Benei and Torsten Sandor

The frontier gap tripled in six months

8.3x the output per user. And the seniority finding is the awkward one.

Aug 17 • Peter Benei and Torsten Sandor

ChatGPT went from 300 advertisers to 820 in one quarter

Booking, Intuit, Home Depot and L.L.Bean are in. The ad load roughly doubled.

Aug 14 • Peter Benei and Torsten Sandor

Cuisinart ran the AI ad against its agency ad. The AI won.

Equal spend, same month, real campaign. And the reason it won is not the one you'd guess.

Aug 13 • Peter Benei and Torsten Sandor

LinkedIn built a button so people can report your posts as slop

And Snapchat stopped recommending AI video even when you disclose it.

Aug 12 • Peter Benei and Torsten Sandor

Since Sunday, "we used AI" is a disclosure, not a brag

EU AI Act Article 50 is live. The obligation lands on you, not your vendor.

Aug 11 • Peter Benei and Torsten Sandor

Your Amazon plan is a spreadsheet of keywords and bids

Somebody should probably tell it what happened last week.

Aug 10 • Peter Benei and Torsten Sandor

Two robots bought a billboard while you were in a standup

The first fully agentic out-of-home buy just ran. No human at the handoff.

Aug 7 • Peter Benei and Torsten Sandor

Your ad platform can make an ad without asking you

Meta and Google will touch up your creative on their own. Ask Equinox how that goes.

Aug 6 • Peter Benei and Torsten Sandor

monday.com filed "AI growth" with the SEC, told staff it wasn't about AI

600 jobs, 20% of the company, and two stories that can't both be true.

Aug 5 • Peter Benei and Torsten Sandor

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Stanley is writing product copy for a reader that cannot see

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Stanley is writing product copy for a reader that cannot see

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