What AI is changing in marketing, every morning

One email every weekday from two CMOs: the AI news that matters to a marketing leader.

One agency CEO says 85% of client briefs are now written with AI

Latest issue

Her verdict: "It's a little bit ridiculous."

12 November 2026

Read this issue

The big storyThe one AI move in marketing worth your attention today.

What it meansWhy it matters to a marketing leader, in plain words.

What to doTools, prompts and plays you can use this week.

The ads are free to advertisers for now. Amazon says more than 400 million customers have used the agent.

11 November 2026

Its media chief on the holding companies: "I just don't want any of the holdcos to own it."

10 November 2026

What a ChatGPT click is worth to these advertisers, by one working paper's math: about 26 cents.

9 November 2026

Tobi Lütke: the question can "give a company a reputation to live up to."

6 November 2026

Starbucks' CEO on menus that "recognize participating customers as they arrive."

5 November 2026

DoorDash's CEO on agents: "you don't want to be delusional."

4 November 2026

Google's business chief on "the lower monetization we were seeing in AI Mode."

3 November 2026

Its CMO: "We had tracked traffic as the scoreboard for 15 years, and it said we were failing."

2 November 2026

Clorox CMO Eric Schwartz: "The content is no longer finished at launch."

30 October 2026