What AI is changing in marketing, every morning

One email every weekday from two CMOs: the AI news that matters to a marketing leader.

Amazon's shopping agent now texts you, with Sponsored Products in the replies

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The ads are free to advertisers for now. Amazon says more than 400 million customers have used the agent.

11 November 2026

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The big storyThe one AI move in marketing worth your attention today.

What it meansWhy it matters to a marketing leader, in plain words.

What to doTools, prompts and plays you can use this week.

Its media chief on the holding companies: "I just don't want any of the holdcos to own it."

10 November 2026

What a ChatGPT click is worth to these advertisers, by one working paper's math: about 26 cents.

9 November 2026

Tobi Lütke: the question can "give a company a reputation to live up to."

6 November 2026

Starbucks' CEO on menus that "recognize participating customers as they arrive."

5 November 2026

DoorDash's CEO on agents: "you don't want to be delusional."

4 November 2026

Google's business chief on "the lower monetization we were seeing in AI Mode."

3 November 2026

Its CMO: "We had tracked traffic as the scoreboard for 15 years, and it said we were failing."

2 November 2026

Clorox CMO Eric Schwartz: "The content is no longer finished at launch."

30 October 2026

Daily Mail's Carly Steven: "There’s a lot of awareness that there is a gap in the attribution model."

29 October 2026