AI-Ready CMO | Peter Benei | Substack

Stanley is writing product copy for a reader that cannot see

Ten years of the best visual marketing in the category, and no sentence saying why.

13 hrs ago • Peter Benei and Torsten Sandor

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ChatGPT and Gemini disagree in one category out of three

And saying "I'm a freelancer" moves one brand from 34% of answers to 90%.

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ChatGPT went from 300 advertisers to 820 in one quarter

Booking, Intuit, Home Depot and L.L.Bean are in. The ad load roughly doubled.

Aug 14 • Peter Benei and Torsten Sandor

Cuisinart ran the AI ad against its agency ad. The AI won.

Equal spend, same month, real campaign. And the reason it won is not the one you'd guess.

Aug 13 • Peter Benei and Torsten Sandor

LinkedIn built a button so people can report your posts as slop

And Snapchat stopped recommending AI video even when you disclose it.

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Since Sunday, "we used AI" is a disclosure, not a brag

EU AI Act Article 50 is live. The obligation lands on you, not your vendor.

Aug 11 • Peter Benei and Torsten Sandor

Your Amazon plan is a spreadsheet of keywords and bids

Somebody should probably tell it what happened last week.

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Two robots bought a billboard while you were in a standup

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Aug 7 • Peter Benei and Torsten Sandor

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Aug 6 • Peter Benei and Torsten Sandor

monday.com filed "AI growth" with the SEC, told staff it wasn't about AI

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Aug 5 • Peter Benei and Torsten Sandor

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Stanley is writing product copy for a reader that cannot see

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Stanley is writing product copy for a reader that cannot see

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