Torsten Sandor | The AI Ready CMO

Torsten Sandor

Torsten SandorSenior Director of Marketing at Appen, one of the world’s best AI training data companies, Torsten has been leading teams at innovation-heavy scaleups for 10+ years. He has a background in product marketing and digital advertising.

Building a Taste-Driven Organization

Building a Taste-Driven Organization

A Taste Gap In AI Marketing - Part III

Stop Trying to Be Creative With AI

Stop Trying to Be Creative With AI

The one thing you need to know in AI today | AI Ready CMO

Your New Coworker Has an Email Address But No Salary

Your New Coworker Has an Email Address But No Salary

The one thing you need to know in AI today | AI Ready CMO

The Best Content You Own Is The Content You Forgot About

The Best Content You Own Is The Content You Forgot About

The one thing you need to know in AI today | AI Ready CMO

The 6% Problem: Why Most AI Investments Fail

The 6% Problem: Why Most AI Investments Fail

The one thing you need to know in AI today | AI Ready CMO

Writer jobs are down 28%. Creative director jobs are fine. Here's why.

Writer jobs are down 28%. Creative director jobs are fine. Here's why.

The one thing you need to know in AI today | AI Ready CMO

How to Train Your Taste Using AI

How to Train Your Taste Using AI

A Taste Gap In AI Marketing - Part II

ChatGPT-5 Is Terrible at Copywriting

ChatGPT-5 Is Terrible at Copywriting

The one thing you need to know in AI today | AI Ready CMO

Why Amazon Wants To Block Perplexity (And What It Means for E-Commerce)

Why Amazon Wants To Block Perplexity (And What It Means for E-Commerce)

The one thing you need to know in AI today | AI Ready CMO

The AI bubble will pop. Should you care?

The AI bubble will pop. Should you care?

The one thing you need to know in AI today | AI Ready CMO

Stop Talking About AI Video. Go Make One.

Stop Talking About AI Video. Go Make One.

The one thing you need to know in AI today | AI Ready CMO

Canva Wants to Replace Your Martech Stack

Canva Wants to Replace Your Martech Stack

The one thing you need to know in AI today | AI Ready CMO

The crisis in taste and why AI might make it worse

The crisis in taste and why AI might make it worse

The Taste Gap in AI Marketing - Part I.

Marketers Are Now App Builders, Microsoft Decided

Marketers Are Now App Builders, Microsoft Decided

The one thing you need to know in AI today | AI Ready CMO

The Real Adobe MAX Story: Your AI, Not Theirs

The Real Adobe MAX Story: Your AI, Not Theirs

The one thing you need to know in AI today | AI Ready CMO

How Vercel Cut Its Sales Team From 10 to 1

How Vercel Cut Its Sales Team From 10 to 1

The one thing you need to know in AI today | AI Ready CMO

Marketers Must Think Like Engineers (Sorry)

Marketers Must Think Like Engineers (Sorry)

The one thing you need to know in AI today | AI Ready CMO

WPP Just Built a Platform to Replace Its Own Agencies

WPP Just Built a Platform to Replace Its Own Agencies

The one thing you need to know in AI today | AI Ready CMO

Building the hands of the Internet

Building the hands of the Internet

Learn how to build agents with us

Marketing Hiring Looks Stable. It's Not.

Marketing Hiring Looks Stable. It's Not.

The one thing you need to know in AI today | AI Ready CMO

Adobe Built the Right AI Product. Will Anyone Trust Them?

Adobe Built the Right AI Product. Will Anyone Trust Them?

The one thing you need to know in AI today | AI Ready CMO

ChatGPT Atlas: The Browser That Does Things

ChatGPT Atlas: The Browser That Does Things

The one thing you need to know in AI today | AI Ready CMO

If You Can't Brief AI, You Can't Brief Your Team

If You Can't Brief AI, You Can't Brief Your Team

The one thing you need to know in AI today | AI Ready CMO

Claude's Matrix Moment

Claude's Matrix Moment

The one thing you need to know in AI today | AI Ready CMO

For a billion dollars more

For a billion dollars more

John Wayne meets Sam Altman on Wall Street