Your SEO Strategy Is About to Stop Working. Here's What Replaces It.
Traditional SEO was about ranking on Google's "10 blue links." That game is over.
Today, AI search engines, chat-based assistants, and AI agents decide which brands get mentioned, recommended, and purchased.
If your brand doesn't appear in AI-generated answers, you're invisible to customers asking "best CRM for B2B teams" or "top running shoes for marathons."
This free guide shows you how to optimize for the new reality: Answer Engine Optimization (AEO).
The Problem
Search Engines Aren't the Gatekeepers Anymore
AI Overviews, LLMs like ChatGPT and Claude, and AI search tools like Perplexity and Bing Copilot are reshaping how consumers discover brands.
The shift is already happening:
Google now shows AI-generated answers above traditional results for millions of queries
ChatGPT has 300+ million weekly users asking for product recommendations
Perplexity is becoming the search engine for professionals who want direct answers, not links
If your brand isn't in the training data, knowledge bases, or structured content that AI uses to generate answers, you don't exist when customers are making decisions.
This isn't a future trend. It's happening now, and brands that aren't adapting are watching their traffic and market share disappear.
The Solution
Answer Engine Optimization (AEO): How to Make Your Brand Visible in AI Search
AEO is the new SEO. It's about ensuring your brand appears in AI-powered responses, structured content, knowledge graphs, and agent-driven transactions.
This guide shows you how to:
✔️ Optimize for AI citations - The content formats and structures that AI prioritizes
✔️ Get mentioned in ChatGPT and Claude - How to structure your content so LLMs cite you
✔️ Win in Google AI Overviews - What makes Google's AI feature your brand in answers
✔️ Leverage Reddit and YouTube - Why these platforms dominate AI training data
✔️ Build comprehensive content - How to create pages that answer multiple follow-up questions
✔️ Track your AEO performance - Metrics that matter when AI controls discovery
Plus: Real examples of brands winning (and losing) in the AEO era, and an actionable 10-point checklist you can implement this week.
