The Problem

You're Under Pressure to "Do AI"—But No One Can Prove It's Working

The board wants AI progress. Your team is overwhelmed. You've probably already:

• Bought tools that sit unused

• Run pilots that never make it to production

• Spent the budget without a clear ROI to show for it

Here's what's really happening: 
Most marketing teams are implementing AI backwards. They start with tools instead of workflows. They chase shiny features instead of measurable outcomes. They run pilots without a plan to scale.

The result? 
Six months later, you're still "testing AI" while competitors are already showing 40% efficiency gains and reallocating saved budget to growth.

This playbook solves that problem. 
It shows you how to pick the right pilots, measure real impact, and scale what works—without wasting time or budget on experiments that go nowhere.

The Solution

The AI Marketing ROI Playbook: How to Implement Fast and Prove Value

This isn't a theoretical framework. It's a step-by-step guide built by CMOs who've already done this at scale.

Inside, you'll learn:

✔️ The 3-Pilot Framework - How to pick workflows that show measurable ROI in 90 days

✔️ Where to Start - The highest-impact use cases for content, operations, and analytics

✔️ Real Cost/Benefit Math - Actual calculations for common marketing AI implementations

✔️ How to Avoid Pilot Purgatory - The 5 mistakes that keep teams stuck in endless testing

✔️ Building Internal Buy-In - How to win over skeptical teams and get exec support

✔️ Scaling What Works - How to go from one successful pilot to team-wide AI adoption

Plus: A ready-to-use ROI calculator and presentation template you can use to brief your CFO or board.