Stop Fighting with ChatGPT. Start Getting Copy You Can Actually Use.

Most marketers waste more time editing bad AI outputs than they save using AI in the first place. The problem isn't the tool—it's the prompts.

This playbook teaches you the PACT Framework: the same 4-step system hundreds of marketing leaders use to turn AI into a reliable creative partner.

The Problem

AI Doesn't Reward Creativity. It Rewards Clarity.

That's why most marketers struggle. You ask ChatGPT to "write an email" and get bland, corporate garbage that sounds like a bot wrote it. So you try again. And again. Thirty minutes later, you're editing a draft you could have written yourself in 10.

Here's what's actually happening:

You're prompting like a Google search when you need to brief like a creative director. AI doesn't know your brand's voice, audience, positioning, or goals unless you tell it.

Generic prompts get generic outputs.

The difference between "meh" output and exceptional copy isn't the model. It's the prompt.

Professional marketers who get great results from AI aren't more creative—they're more structured. They know how to give AI the context and constraints it needs to produce usable first drafts.

The Solution

The PACT Framework: How to Brief AI Like a Senior Strategist

This playbook provides a comprehensive system for prompting. No more guessing. No more "try this and see what happens." Just a repeatable framework that works every time.

P.A.C.T. stands for:

Persona - Who is the AI writing as? (Your brand voice, your tone, your expertise level)

Ask - What exactly do you want? (Be specific about format, length, and purpose)

Context - What does the AI need to know? (Your audience, your market, your differentiation)

Template - What structure should it follow? (Provide examples or formatting rules)

This framework eliminates the "trial and error" loop. Your first draft reads like your tenth because you've given AI everything it needs upfront.