Stop Running AI Experiments. Start Building AI Systems.
Free workshop
Learn the 3 frameworks marketing leaders use to turn one-off AI wins into repeatable, team-wide workflows.
Recorded November 2025.
Register to watch on demand.
The problem
Your Team Is Using AI. But You're Not Scaling It.
Most marketing teams are stuck in experimentation mode—testing tools, running one-off pilots, getting sporadic wins. But nothing sticks.
Nothing scales.
Here's why:
The challenge isn't using AI.
It's building repeatable systems that your entire team can adopt.
Individual usage doesn't move the needle. Systematic implementation does.
This workshop shows you how to go from random AI experiments to predictable, scalable workflows that actually transform how your team operates.
Who is this for
✔️ CMOs and Marketing Directors trying to move from AI pilots to AI systems
✔️ Marketing Leaders who need their team to adopt AI consistently, not sporadically
✔️ Senior Marketers responsible for proving ROI and scaling what works
✔️ Agency Leaders building AI capabilities across client teams
If you're past the "what is AI?" phase and stuck on "how do we actually scale this?"—this workshop is for you.
What you will learn
In this 30-minute workshop, we break down three frameworks that separate teams getting sporadic AI wins from teams building AI-native operations:
1) Strategic Prompting: The P.A.C.T. Framework
How to get consistent, on-brand outputs that match your goals—without endless back-and-forth with AI.
You'll learn:
- The 4-step prompt structure (Persona, Ask, Context, Template) that eliminates vague prompts
- How to get near-perfect first drafts in a single shot, not after 30 minutes of chatting with a bot
- Real examples from LinkedIn posts, email campaigns, and content creation
- How to build a reusable context library so your team gets consistent results every time
2) AI Marketing ROI: How to Pick the Right Pilot
Stop wasting time on high-visibility experiments. Start with workflows that prove ROI fast.
You'll learn:
- Which workflows to automate first (campaign reporting, meeting transcripts, SOPs, briefing)
- How to identify "coordination waste"—the repetitive tasks eating hundreds of hours per year
- Why starting small and invisible gets you faster adoption than trying to transform everything at once.
- How to measure and frame your wins to build internal buy-in
3) The AIM Framework: How to Scale AI Across Your Team
The biggest blocker isn't tech. It's people. This framework shows you how to win your team over and embed AI into daily workflows.
You'll learn:
- Align: How to start with shared purpose (who, why, what) so everyone's on the same page
- Integrate: How to build AI into existing workflows and tools, not bolt it on as a separate thing
- Measure: How to track time saved and quality improved, then share wins publicly to build trust
- Why visibility builds adoption faster than mandates
