Stop Paying for Research You Can Do Yourself in 17 Minutes.
Free workshop
Learn the DIG Method for turning AI into your market research department.
Recorded November 2025.
Register to watch on demand.
The problem
Market Research Is Too Slow, Too Expensive, or Too Surface-Level
You need to understand your market, your competitors, and your customers. But traditional research takes weeks and costs thousands. DIY research with Google gets you surface-level insights that everyone else already has.
So you make decisions with incomplete information—or you skip research entirely and hope for the best.
AI changes this completely. The same research tasks that take a junior marketer two days can now be done in 17 minutes. Not surface-level summaries—deep, strategic intelligence you can actually use.
This workshop shows you how.
Who this is for
✔️ Marketing Leaders who need competitive intelligence fast but don't have research budgets
✔️ Strategists and Consultants who need deep insights to advise clients
✔️ Solo Marketers who can't afford traditional research but need professional-level intelligence
✔️ CMOs who want their team to stop making decisions based on guesswork
If you need market research but don't have weeks or thousands of dollars to spend, this workshop will change how you operate.
What you will learn
In this workshop, we demonstrate the DIG Method—the exact research system his team uses daily.
The DIG Method: Discovery → Investigation → Groundwork
Discovery: See the Entire Landscape
Go wide. Understand the competitive landscape, market trends, and major players.
You'll learn:
- How to use Gemini Deep Research to gather comprehensive market intelligence in minutes
- The prompts that generate landscape overviews (competitors, pricing, channels, positioning)
- Why going wide first prevents you from missing critical context later
Investigation: Understand the Human Truth
Go deep. Get beyond surface-level trends to understand what's actually driving behavior.
You'll learn:
- How to use ChatGPT to analyze scientific literature and academic research
- How to uncover psychological drivers and sentiment (not just observable behavior)
- The prompts that extract strategic insights from research papers
Groundwork: Execute with Precision
Get tactical. Identify specific influencers, content opportunities, and distribution channels.
You'll learn:
- How to use Claude (via Manus) for execution-level research
- How to spot the right influencers, content gaps, and partnerships
- Research tasks that normally take two days, done in 17 minutes
Plus: The Power of Synthesis
Most people run isolated AI queries that produce disconnected insights. This workshop shows you how to make multiple AI tools work together—a synthesis that produces strategic pattern recognition, gap analysis, and scenario planning you can't get from single queries.
