AI-Ready CMO

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It’s Giving Away Thursday.

Peter Benei and Torsten Sandor, 12 March 2026

It’s Giving Away Thursday. Today is pretty chill on the news, so we wanted to announce something that we have been building for weeks. Our Knowledge Hub.

We’ve been discussing this before. We’ve said publicly that information should be free for everyone. We don’t believe in paid self-paced courses, standalone reports, or anything that the infotainment industry thinks is “valuable.”

To be honest, anyone who’s asking money for packaged information in the era of AI is living in a world that has long passed.

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We also wanted to make a statement and prove our argument. Which was a simple one: with the combination of domain knowledge and AI, you can build up a content library of valuable packaged information within days.

In our case, the domain knowledge comes from us. We are marketers. We use AI. We know how to put AI to work. And we know how to scale with AI. So, why not build up the largest free content library on the internet around AI marketing, charge nothing for it, and launch it within days?

We’ve also wanted to prove that SEO & content generation shouldn't be problems for marketers today. For a detailed “how did we do it”, here’s our walkthrough:

So, what’s in the hub?

How to access it?

Once you’ve added your email, you have browser-based access forever. Access to high-value resources is instant. There is no need to wait for a confirmation email or further links. Also known as: hassle-free access.


Browse 1000+ free resources in the Hub


We will continue sending updates and references to the hub. If we feel there is a tool missing, we will put it up. If we think you could benefit from a quick guide, workshop, or course to discuss a certain topic, we will put it up. The content you see there now is only the foundation for a living, breathing, updating, self-improving archive.

This also means that things can break. Links might not working, design might be off, things are not interconnected. This is fine, it is anticipated. There are thousands of pages afterall in this. If you’ve spot a bug, report it pls by sending an email to us.

We will also send you updates on how this hub is doing. Not to brag, but to prove a marketing use case for you. If we are able to do SEO magic with this, you can do it too.

The page is online since the end of February. It’s already generating thousands of pageviews. No backlinks, no ads, no promotion. Pure keyword content indexing. This only gets better.

So if information is free, what is paid then? As said before, experience. Applications. Deeper, custom-made insights.

Our paid program covers most of this:

And due to popular demand, we are thinking to expanding into services as well. But creating, packaging, and sharing information? Access is free, forever.

— Torsten and Peter



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