Building the hands of the Internet

For thirty years, we’ve used the internet to look for things.
 Then, for a decade, we used it to talk about things.


Now, we’re entering the phase where the internet does things. For us, and soon, without us. The agentic internet is taking shape.


Together, they erase the line between interface and action. You don’t browse, you brief. You don’t search, you delegate. This shift is bigger than another AI feature drop. It rewires how value moves online.


Pages, products, and campaigns will soon be read—and acted on—by machines long before a human ever sees them.
 Your funnels, your content, your data architecture… all become training material for agents deciding which brand to trust, which product to recommend, which workflow to execute.

The web is no longer a collection of pages. It’s a network of instructions. And that’s exactly what we explored this week: how to design for that world.

Our newest workshop shows you what is possible. In our example, we built a sales enablement agent in under 20 minutes. It can be done by you without extra budget, vast resources, or special knowledge.