How to make every marketing campaign compound with AI

Inside AI Ready CMO Pro, we ran a workshop on the Lego Brick Method, a system for making every campaign compound instead of starting from scratch.

Pro members got the full recording, slides, and prompts (just scroll to the bottom), but we’re sharing the core takeaways here so you can apply the basics right away.

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Most teams still create content like it’s sandcastles. You put hours into shaping one campaign, it looks great for a moment, then the tide comes in. You start again from zero in the next quarter. That’s why marketing teams are always exhausted and always behind.

The smarter approach is to treat content like Lego bricks. Instead of building campaigns as one-off monuments, you deconstruct them into modular, reusable pieces. Proof points, analogies, customer quotes, visuals, stats, hooks.

Once you’ve extracted those bricks, they become permanent assets in your library. You can snap them together in new ways for years to come. Here’s how to start building like that:

Don’t look at it as a finished “asset.” Strip it down to the raw materials. A single customer quote can power 5 social posts, 3 ads, and a testimonial slide. A product stat can be reframed into a LinkedIn hook, an infographic, and a sales enablement one-pager. A founder’s anecdote can become a keynote opener, a blog intro, and a recruiting post.

Every brick you extract should live somewhere structured and searchable — Notion, Airtable, even a spreadsheet works. The key is labeling. Tag each item by theme, product line, funnel stage, or audience type. Over time, this becomes a content capital bank that new hires, agencies, and AI can draw on instantly.

Once you have bricks, AI becomes the assembly line. Feed it three proof points, one analogy, and a customer quote, and you instantly get: a Twitter thread, a LinkedIn carousel, and two landing page variations. The human role shifts to directing the build and quality-controlling the output. AI handles the scaling.

A real example:

In one of our workshops, we started with a 30-minute webinar transcript. By extracting just 18 usable bricks — customer stats, founder quotes, key insights — and running them through an AI remix workflow, we produced in under 2 hours:

That’s the power of compounding. One input, dozens of outputs.

Teams that work this way don’t start every campaign from zero. They build momentum. Each launch strengthens the next. Over time, your content operation stops being a treadmill and starts acting like a flywheel.