We Built the Research Tool We Couldn't Find

There’s a specific kind of frustration that comes from knowing exactly what information you need, and spending two weeks waiting for an agency to deliver it.

Peter Benei and Torsten Sandor, 19 March 2026

There’s a specific kind of frustration that comes from knowing exactly what information you need, and spending two weeks waiting for an agency to deliver it.

You’ve been there. Competitive landscape. Audience segmentation. Channel fit. Messaging gaps. The kind of foundational intelligence that should inform every campaign decision. Agencies charge $5,000 to $50,000 for it. They deliver it in a slide deck four weeks later, by which point the market has moved and half the insights are already stale.

We got tired of that. So we built something.

Our tool started as a simple tool. Audience scout. Now, we have expanded it into a full-blown intelligence platform for marketers, CMOs, consultants, and anyone who wants market research done in minutes.

Try ScoutMap

What ScoutMap does

You enter a website URL. In about 60 seconds, you get a complete marketing intelligence report — audience segments, channel fit, messaging positioning, competitive dynamics, and growth opportunities. Six modules. One scan.

We built it because we were building it anyway — for ourselves. Every time we onboard a sponsor, analyze a competitor, or evaluate a partnership, we need exactly this kind of structured intelligence. Good research is the thing most teams skip because it takes too long and costs too much.

Beyond the initial report, it generates 30-, 60-, and 90-day campaign briefs directly from the intelligence data, creates 50 marketing battlecards per brand (messaging angles, objection responses, competitive positioning), and exports branded PDF reports you can white-label for clients or use as board decks.

For tactical implementation, it also provides 50 battlecards per report. 10 things you need to do, based on the insights, in 5 categories: messaging, positioning, channels, and more.

How to get it

One report with one scan is free to use with some limited functionality. You will get the taste of it. Decide if you want to unlock all the features.

If you do, access comes with our paid program. For $10/month, you get a promo code that you can use to upgrade your account on ScoutMap to Pro and unlock all the features:

• Up to 3 projects with weekly rescans

• Up to 10 team members

• Branded/white-label report exports

• Full intelligence features

Perfect for marketing teams, scanning their brand + 2 key competitors. Works for agencies & consultants who are looking for fast, white-label insights for their clients.

The insights are generated in under 1 minute. You read it or ship it in under 1 hour. One hour instead of one week.

Try ScoutMap

Paid members: the promo code has been added to your members page. You are free to upgrade your profile on ScoutMap.