Contribute to the study

State of AI in Marketing 2026

Our global 2026 study uncovers how marketing leaders are actually using AI inside their teams. What’s working, what’s failing, and where the next wave of change will hit.

Join the research and get early access to the results.

Start by entering your email and filling out our 5-minute survey.

All responses are fully anonymous.

You will get our daily newsletter if you are not already subscribed.

Who should participate

• CMOs, Heads of Marketing, or Growth leaders at B2B or B2C scaleups

• Senior marketers responsible for budgets, teams, or strategy

• Agency and consulting leaders supporting client AI transformations

• High-experience marketing and creative specialists

• Founders & executives who are also helming marketing budgets early on their business journey

Why it matters

Every company claims AI success, but nobody shows their work.

Marketing leaders are making expensive bets without knowing what's actually delivering ROI in similar teams.

This study will provide the first honest benchmark of AI adoption in marketing—not case studies or hype, but real data from practitioners like you.

What contributors get

• Pre-publishing access to the full study results (early 2026)

• Executive summary PDF with key insights and benchmarks

• Invitation to exclusive webinar where we break down findings with Q&A

• Your voice in the industry's most comprehensive AI marketing benchmark

  All responses are fully anonymous. We're not collecting company names or identifying information.

How it works

We’re collecting insights on:

• How marketing teams are deploying AI across content, operations, and analytics.

• The ROI, barriers, and skill gaps shaping real adoption.

• How AI is redefining team structures, creativity, and leadership.

• The ethical, data, and governance challenges CMOs face as they scale.